Care About Facts
People don't care about facts, they care about how they feel. Shape what they feel or feed on what they feel and you have them where you want them.
It is a very solid insight that we often ignore. Major lesson learnt in political strategy development.
The economy may be going downhill but people are happy as long as we see politically exposed people being investigated or charged to court on corruption allegations.
Give the people what they want and they are happy. Now like Nigeria and Britain, America will deal with the aftermath of their sentimental decision. A Trump Presidency is imminent.