People Buy With Their Emotions And Justify With Logic

All throughout history, the most successful, influential and persuasive people have understood this core fundamental human nature and have been able to exploit it to achieve whatever they set to do.

Sometimes our excitement about what we're selling can actually be our own worst enemy.

Is it important to be enthused about your product and opportunity? Absolutely. It's critical for your long-term stability and commitment. But don't bore your prospects over with it.

All the excitement in the world isn't going to mean a thing to them if you're not hitting on their hot buttons.

The key is you must find out what their core emotional desires are, because every decision when it comes down to it is based on emotions.
You simply must use this to your advantage, it's one of the most important weapon in your prospecting activities.

Written By Innocent Ogbeide.
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