Nobody buys anything because of what it is. They buy it for what it will do for them. They buy it because they have a problem that needs solving and they believe a given product will be able to do that.
Every single person who has ever built wealth for themselves has done so by solving other people's problems. People are willing to pay money for solutions.
As a network marketer, instead of forcing your opportunity on your prospects rather identify their problems and position your business professionally as the solution.