Starting a business is an absolutely terrifying thought for most people. It's a whole new world for them that they don't have the slightest clue about. They're completely lost in a sea of offers and opportunities
coming at them from every direction, all claiming to do the same thing- make their dreams come true.
They're so desperately in need of direction that they'd give anything for a real person who would just guide them and show them how to do it.