Starting a business is an absolutely terrifying thought for most people. It's a whole new world for them that they don't have the slightest clue about. They're completely lost in a sea of offers and opportunities
coming at them from every direction, all claiming to do the same thing- make their dreams come true.
They're so desperately in need of direction that they'd give anything for a real person who would just guide them and show them how to do it.
This is an incredible need your prospects has that must be filled. People are looking for someone to follow more than following a particular company.
Remember, you have to sell yourself first before you even think about selling your opportunity. People follow people and not company.